Picturesque and snazzy, on the pulse of nature and the city at the same time, that is how the city on the banks of the river Inn presents itself to its visitors. Innsbruck, the capital of the Alps, is a vibrant and refreshing city that combines alpine, urban and historical components in a unique way and offers a myriad of possibilities to its visitors.

It fascinates with the beauty of the nature surrounding it, its long history and traditions that are interwoven with modern elements: star architects and gourmet restaurants coin the face of this city just as much as the alpine scenery surrounding it.

Innsbruck officially received its town charter in 1239 and became a political and cultural center in the 15th century, the meeting point and platform for cultural exchange, commerce and science that it still continues to be today. The Imperial Palace, the Court Church, the Arsenal Museum, Maria Theresia’s impressive avenue and of course the well-known Golden Roof, Innsbruck’s glittering landmark are all witnesses of this culturally rich development. Innsbruck’s Old Town is a magnet for lovers of the arts and culture, connoisseurs and all who value shopping in a special ambiance.

Innsbruck’s spectacular cable cars, the Nordkettenbahnen, of which the first stations with their organic shapes were designed by internationally renowned star architect Zaha Hadid offer the city’s most unique experience: one minute you relax in one of Innsbruck's many street cafés surrounded by the magnificent medieval buildings of the historic old town, enjoying apple strudel and a cappuccino - and in less than 30 minutes you find yourself on a sunny mountain restaurant terrace at an altitude of 2,000 meters marveling at glistening church spires far down below in the valley and the stunning 360 degree panoramic view of the surrounding mountain scenery. This journey provides Innsbruck’s visitors with the sensuous and fascinating experience of exploring both the city AND the mountains and symbolises impressively how culture and nature in Innsbruck inseparably belong together, creating the unique alpine urban lifestyle spirit of the city.